What is the grayish color?

A grayish color is typically due to the vitamins and minerals added to ensure our products are AAFCO-compliant. The minerals can sometimes cluster, resulting in a grayish appearance in products that do not contain gums/stabilizers/emulsifiers. This is not a safety issue. However, if you'd like additional reassurance, please send a photo of your concern and a photo of the lot code and best by date to info@purecravings.com. We'll gladly have our team make an assessment.